外国创业者盯紧中国胃：进口咖啡、咖啡馆成宠

  “在中国，每卖出两杯咖啡，就有一杯来自线下咖啡馆。” 

  "In China, for every two cups of coffee sold, one comes from an offline café."

  艾媒咨询 2025 年数据显示，中国咖啡市场规模即将突破万亿元，其中 55.7% 的消费者首选咖啡店现制咖啡，而 21-30 元的单杯价格带更占据 46.44% 的接受度。这片蓬勃生长的市场，正成为外国创业者的新赛场。

  According to 2025 data from iiMedia Research, the scale of China's coffee market is about to exceed one trillion yuan. Among them, 55.7% of consumers prefer freshly made coffee in coffee shops, and the price range of 21-30 yuan per cup has a 46.44% acceptance rate. This booming market is becoming a new arena for foreign entrepreneurs.

  坦桑尼亚姑娘海迪雅的故事颇具代表性。2022 年她随丈夫回到喀什，将故乡的咖啡豆通过中欧班列运抵中国，开起 “迪力和迪雅” 咖啡馆。如今小店挤满中外顾客，两周直达的物流时效与高性价比的进口咖啡豆，让她在古城商圈站稳了脚跟。从东南亚的罗布斯塔到非洲的阿拉比卡，越来越多外国创业者带着本土优质咖啡豆来华，用 “原产地直供” 的差异化优势，在连锁品牌主导的市场中开辟出新赛道。

  The story of Hadia, a Tanzanian girl, is quite representative. In 2022, she returned to Kashgar with her husband, shipped coffee beans from her hometown to China via the China-Europe Railway Express, and opened the "Dili and Diya" café. Today, the small shop is crowded with Chinese and foreign customers. The logistics efficiency of direct delivery within two weeks and the cost-effective imported coffee beans have enabled her to gain a firm foothold in the ancient city's business district. From Robusta in Southeast Asia to Arabica in Africa, more and more foreign entrepreneurs are bringing high-quality local coffee beans to China, leveraging the differentiated advantage of "direct supply from the origin" to carve out a new track in the market dominated by chain brands.

  中国消费者的需求升级更让进口咖啡自带优势：45.33% 的消费者将 “口味” 列为选咖啡的首要标准，而 “有机”“原产地特色” 等标签的关注度正逐年攀升。这恰好契合外国创业者的天然优势 —— 既能链接海外优质产区，又能通过跨文化故事赋予品牌独特价值。

  The upgrading of Chinese consumers' demands further gives imported coffee inherent advantages: 45.33% of consumers list "taste" as the primary criterion for choosing coffee, while attention to labels such as "organic" and "origin characteristics" is increasing year by year. This precisely aligns with the natural advantages of foreign entrepreneurs - they can not only connect with high-quality overseas producing areas but also endow brands with unique value through cross-cultural stories.

  从咖啡豆到咖啡馆：实操手册

  前期筹备：资质与市场双调研

  Preliminary preparation: dual research on qualifications and market

  创业手续办理：从公司注册到合法执业

  Entrepreneurial formalities handling: from company registration to legal practice

  （1）外资公司注册全流程

  咖啡创业需先完成企业主体登记，可选择独资、合资等形式（咖啡馆属于负面清单外领域，内外资待遇一致）：

•   名称核准：提交 3-5 个备选名称查重，核准后获取《企业名称预先核准通知书》。

•   材料准备：核心包括经公证认证的外国投资者主体资格证明（如护照需经所在国公证及中国使领馆认证，持永久居留证可免公证）、经营场所证明（自有房产需房产证，租赁需带房东房产证的租赁合同）、公司章程、法定代表人信息、以及其他资质证明等，英文材料需附翻译公司盖章的中文译本。

•   提交与领证：线上填报外商投资初始报告后，按预约时间到政务服务中心提交纸质材料，审核通过即可领取营业执照正副本。
   

  1) Full Process of Foreign-Funded Company Registration

  To start a coffee business, you first need to complete the enterprise entity registration, and you can choose forms such as sole proprietorship or joint venture (cafés fall outside the negative list, and domestic and foreign-funded enterprises enjoy equal treatment):

•   Name Approval: Submit 3-5 alternative names for duplicate checking. After approval, obtain the "Notice of Pre-approval of Enterprise Name".

•   Document Preparation: The core documents include the notarized and authenticated qualification certificate of the foreign investor (for example, a passport needs to be notarized by the country where it is issued and authenticated by the Chinese embassy or consulate; those holding a permanent residence permit can be exempted from notarization), proof of business premises (a property ownership certificate is required for self-owned property; a lease contract with the landlord's property ownership certificate is required for leased property), articles of association, information of the legal representative, and other qualification certificates. English documents must be accompanied by a Chinese translation stamped by a translation company.

•   Submission and Certificate Collection: After filling out the initial foreign investment report online, submit the paper materials to the government service center at the appointed time. Upon successful review, you can receive the original and duplicate copies of the business license.

  （2）资质先行，扫清合规障碍

  首要确认咖啡豆来源国及生产企业的准入资格，可通过海关总署官网查询 “输华食品目录”，埃塞俄比亚、巴西等主流产区均在列。自身需完成三项核心备案：

•   办理进出口经营权与海关注册登记；

•   通过 “进口食品进出口商备案管理系统” 完成备案；

•   若委托代理进口，需确认代理具备食品经营许可证。

  2) Qualifications first, clear compliance obstacles

  First, confirm the access qualifications of the source country of coffee beans and the production enterprises. You can check the "Catalogue of Foods Imported into China" on the official website of the General Administration of Customs. Major producing areas such as Ethiopia and Brazil are all included. You need to complete three core filings:

•   Apply for import and export operation rights and customs registration;

•   Complete the filing through the "Imported Food Importers and Exporters Filing Management System";

•   If entrusting an agent for import, it is necessary to confirm that the agent has a food business license.

  （3）外国人来华工作许可（约 1.5 个月）

  外国创业者需凭 “工作许可” 合法在华执业，流程如下：

•   申请：通过 “外国人来华工作管理服务系统” 提交申请，需准备护照、学历证明（经认证）、无犯罪记录证明、企业聘用合同等材料。

•   审批与获证：审核通过后获取《外国人工作许可通知》，凭此办理 Z 字签证入境，入境后领取电子社保卡（涵工作许可信息），长期在华后续需办理工作类居留许可。

  3) Work Permit for Foreigners Coming to China (approximately 1.5 months)

  Foreign entrepreneurs need a "work permit" to legally practice in China. The process is as follows:

•   Application: Submit the application through the "Foreigners' Work in China Management Service System". Required materials include passport, academic qualification certificate (certified), certificate of no criminal record, and employment contract with the enterprise, etc.

•   Approval and Certificate Issuance: After the application is approved, obtain the "Foreigners' Work Permit Notice", use it to apply for a Z visa to enter China. After entry, collect the electronic social security card (which contains work permit information). For long-term stay in China, it is necessary to apply for a work-type residence permit subsequently.

  精准定位，锚定目标客群

  Accurately locate and target the customer base

  结合数据选址：商务办公区主打 “职场续命水”，匹配 47.89% 的工作场景需求；社区周边侧重 “家庭分享装”，适配自购现磨咖啡 36.62% 的消费占比。定价建议聚焦 21-30 元主力价格带，若主打高端产区可上浮至 31-40 元，但需控制占比不超过 20%。

  Site selection based on data: Business office areas focus on "workplace revitalizing drinks", meeting 47.89% of work scenario needs; Community surrounding areas emphasize "family sharing packages", adapting to the 36.62% consumption proportion of self-purchased freshly ground coffee. Pricing suggestions focus on the main price range of 21-30 yuan. If focusing on high-end producing areas, the price can be increased to 31-40 yuan, but the proportion should be controlled not to exceed 20%.

  供应链搭建：进口流程拆解

  Supply chain establishment: Disassembly of import procedures

  1.选品与单证准备（3-6 个月）

  生豆需索要植物检疫证书，熟豆需卫生证书，同时备好原产地证（可享关税优惠）、成分分析报告等核心单证。建议优先选择东盟国家产区，凭 FORM E 证书可享零关税，显著降低成本。

  1. Product Selection and Document Preparation (3-6 months)

  For green beans, a phytosanitary certificate is required; for roasted beans, a hygiene certificate is needed. Meanwhile, core documents such as the certificate of origin (which can enjoy tariff preferences) and component analysis report should be prepared. It is recommended to prioritize production areas in ASEAN countries, as zero tariffs can be enjoyed with a FORM E certificate, significantly reducing costs.

  2.物流与清关（15-25 个自然日）

•   运输采用恒温集装箱，避免高温影响风味，木托盘需符合 ISPM15 熏蒸标准；

•   到港后通过 “单一窗口” 申报，提交提单、合同等单证，生豆需重点申报 HS 编码 0901210000；

•   缴纳税费（关税 8%-15%+ 增值税 13%），可申请 “先放行后检测” 模式加速流转。

  2. Logistics and Customs Clearance (15-25 natural days)

•   Transportation uses temperature-controlled containers to avoid flavor being affected by high temperatures; wooden pallets must comply with the ISPM15 fumigation standards.

•   After arriving at the port, declare through the "Single Window", submit documents such as bills of lading and contracts. Green coffee beans need to focus on declaring the HS code 0901210000.

•   Pay taxes (tariff 8%-15% + value-added tax 13%), and can apply for the "release first, then inspection" mode to speed up the circulation.

•    

  3.品控关键：检疫与存储

  非洲、越南产咖啡豆需防范咖啡果小蠹，可能面临强制熏蒸处理。到港后需留存 15% 货款，待 5-15 个工作日实验室检测合格后再结清。存储采用避光密封罐，标注烘焙日期（保质期通常从烘焙日起算）。

  3. Quality Control Key Points: Quarantine and Storage

  Coffee beans from Africa and Vietnam need to be protected against the coffee berry borer and may be subject to mandatory fumigation treatment. After arrival at the port, 15% of the payment must be retained and will be settled only after passing laboratory tests within 5-15 working days. Storage should use light-proof sealed containers, with the roasting date marked (the shelf life is usually calculated from the roasting date).

  门店运营：体验与效率双提升

  Store Operation: Dual Improvement in Experience and Efficiency

  1.空间设计：讲好跨文化故事

  借鉴海迪雅的思路，在店内设置 “咖啡豆旅行墙”，展示从产地到中国的物流轨迹；摆放原产国特色装饰，配合店员讲解风味背后的文化故事，强化记忆点。

  1. Spatial Design: Telling Good Cross-Cultural Stories

  Drawing inspiration from Heidi's approach, set up a "Coffee Bean Journey Wall" in the store to display the logistics trajectory from the origin to China; place characteristic decorations from the country of origin, and have staff explain the cultural stories behind the flavors to strengthen memory points.

  2.产品组合：兼顾特色与适配

  核心产品保留 1-2 款 “原产地招牌”，如坦桑尼亚豆做的耶加雪菲；再开发 2-3 款 “中国特调”，比如加入桂花、陈皮等本土食材，平衡异域风味与本地口感。

  2. Product Combination: Balancing Characteristics and Adaptation

  Keep 1-2 "Origin Signature" products in the core product range, such as Yirgacheffe made from Tanzanian beans; then develop 2-3 "Chinese Special Blends", such as adding local ingredients like osmanthus and dried tangerine peel, to balance exotic flavors with local tastes.

  3.合规细节：标签与溯源

  中文标签需标注原产国、保质期、经销商等信息，禁用 “有机” 等未认证宣称，营养成分表按 100g 单位标示。建议接入区块链溯源系统，让消费者扫码可见物流轨迹与检测报告。

  3. Compliance Details: Labeling and Traceability

  Chinese labels must indicate the country of origin, shelf life, distributor and other information. Unverified claims such as "organic" are prohibited, and the nutrition facts table should be labeled in 100g units. It is recommended to connect to a blockchain traceability system, allowing consumers to scan codes to view logistics trajectories and testing reports.

  风险提示与长效增长建议

•   政策风险

•   2025 年起需上传区块链溯源数据，未烘焙咖啡豆需境外企业直接备案，需提前与海外供应商同步新规；

•   手续风险

•   外资材料公证认证流程复杂，建议预留 2-3 个月缓冲期，或委托专业机构代办避免延误开业；

•   库存管理

•   按 “每周销量 ×2” 备货，生豆保质期 6-12 个月，熟豆需在 1 个月内用完；

•   增长密码

•   线上通过短视频分享 “海外寻豆故事”，线下每月举办 “产地咖啡品鉴会”，用内容引流 + 体验留存构建竞争力。

•   Policy Risks

•   From 2025 onwards, it will be necessary to upload blockchain traceability data. Unroasted coffee beans will require direct filing by overseas enterprises, so it is necessary to synchronize the new regulations with overseas suppliers in advance;

•   Procedure Risks

•   The notarization and authentication process for foreign capital materials is complicated. It is recommended to reserve a buffer period of 2-3 months, or entrust a professional agency to handle it on your behalf to avoid delays in opening;

•   Inventory Management

•   Stock according to "weekly sales × 2". Green beans have a shelf life of 6-12 months, and roasted beans need to be used up within 1 month;

•   Growth Code

•   Online, share "stories of searching for beans overseas" through short videos; offline, hold "origin coffee tasting sessions" every month. Build competitiveness through content-driven traffic and experience-based retention.

  中国咖啡市场的增长红利，正为外国创业者打开一扇机遇之门。从合规进口到门店运营，每一步都需兼顾专业度与本土化思维。当海外优质咖啡豆遇上中国消费者的多元需求，一间小小的咖啡馆，既能成为跨文化交流的窗口，更能成长为可持续的商业实体。正如海迪雅所说：“咖啡是桥梁，连接的不仅是产地与杯子，更是不同文化的共鸣。”

  The growth dividend of China's coffee market is opening a door of opportunity for foreign entrepreneurs. Every step, from compliant imports to store operations, requires a balance between professionalism and localized thinking. When high-quality overseas coffee beans meet the diverse needs of Chinese consumers, a small café can not only become a window for cross-cultural exchange but also grow into a sustainable business entity. As Heidiya said, "Coffee is a bridge that connects not only the origin and the cup but also the resonance of different cultures."